Note: You can select any rule group created in previous emails, or click Add to create a new rule group. Click the Rule Segments caret in the rule.įor dynamic content rules, rule groups and rule segments are universal modifications that will impact all emails or landing pages on which the rules are currently applied.Click Create and Add Dynamic Content Rule to This Email.Select the desired audience and lead fields.Click +Add in the pop-up window that appears.Click Dynamic Content > Rules > Add rule group in the left sidebar.Click Email in SharpSpring's left toolbar.To create dynamic content rules, do the following: Similar to dynamic landing pages, dynamic content rules control what content a specific lead will see based on the information on that lead in your instance of SharpSpring. Refer to the following articles for more information on the email creation process after creating a template:ĭynamic emails help to significantly increase conversion rates by delivering messages that are tailored to the recipient. Though using either a created template or an existing template is up to you, emails can only be created by using a template. To create an email in SharpSpring, you must first start with a template. However, the content within that email will be specific to the interest of that lead. Using dynamic email, you need only one email that sends to all leads who fill out the form. That form fill then triggers an email autoresponder from SharpSpring.
The lead then fills out a form on the website for more information on the service in which they are interested.
When a lead shows an expressed interest in one of those services, custom fields in SharpSpring can be changed to capture said interest. These services could be branding, website design, development, digital marketing or creative services. As an example, consider a lead who is interested in services that a marketing agency provides.
#ADDING RULE MAIL DESIGNER PRO HOW TO#
This article will detail how to create dynamic emails.ĭynamic emails contain content that changes based on information on a lead. The email designer features options for dynamic content. You can create dynamic emails in SharpSpring without the need for a developer.
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